> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://betterplace.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to analyze the behaviour and trends of an area

Knowing the **detailed and real-time information** of an area will help you to offer a more professional service to your customers and solve all their doubts.


**1) Define the area to be analysed**

Draw on the map the area you are interested in and automatically, on the right side of the screen, a window will appear where you can select the "Market research" module.



![To obtain reliable data, avoid mixing areas with different behaviour.  (The maximum size to be analysed is 150 ha).](https://storage.crisp.chat/users/helpdesk/website/-/f/5/8/0/f580e80eae94700/image_1y78psu.png =550x265)

**2) Analyse the most interesting facts**

By default, **data and metrics** are displayed on the behaviour of the **sales offer** in the chosen area.

You can also analyse this information, for **rental purposes**, by switching to the *"Rental" tab.*


![](https://storage.crisp.chat/users/helpdesk/website/-/f/5/8/0/f580e80eae94700/image_1e6qawq.png =550x159)

Some of the most interesting facts to know are:

* __Monthly evolution of the €/m2 built__
One of the main concerns of your clients is the **evolution of prices** in their area. This is very valuable information that can determine the sales strategy for a property, its starting price, conditions, etc.

* __Proce reductions__
Providing your customers with real time data on the percentage of **competitors that have already made price adjustments** in the area, their quantity, ... is key to go to market with a competitive price.

* __Offer and demand distribution__
The **level of saturation** of the market will also determine the sales strategy and will be very useful information for your clients

How to know the **demand for a type of property**, another of the most demanded data by sellers.

* __Time in the market__
**How long competitors have been on the market or how price affects this timeframe** is a crucial piece of information that you can offer to your customers and will differentiate you from the rest..


![](https://storage.crisp.chat/users/helpdesk/website/-/f/5/8/0/f580e80eae94700/nqx2m9tm5x9k5lnkcm78market3_1p293an.gif =550x552)

![](https://storage.crisp.chat/users/helpdesk/website/-/f/5/8/0/f580e80eae94700/image_tcvzmt.png =700x204)

**3) Generate a PDF with these metrics**

Download an extended PDF version of the report from the button below all the graphs. It will also be **personalised with your logo and corporate colour.**



![](https://storage.crisp.chat/users/helpdesk/website/-/f/5/8/0/f580e80eae94700/image_1xusrni.png =550x812)

The configuration options are:


![](https://storage.crisp.chat/users/helpdesk/website/-/f/5/8/0/f580e80eae94700/image_erlyk9.png =550x839)

1. Title for the report, that will show up in the frontpage
2. Language (Spanish, English, Catalan...)
3. Name and surname of the client to whom you are going to deliver it to
4. Additional report settings to add more relevant sections
5. Comments that you want to appear on an additional page. You can include any format you prefer.
6. (Optional 1) Enable WhatsApp sharing option
7. *(Optional 2): Add PDF files as aditional information*